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Articles tagged "persuasion":
131 articles found
On The Attractiveness Of Opposites
But if like doesn't attract like when it comes to genies delivering bicycles, do opposites attract instead? No, not when it comes to people, at least according to some research I've seen. But then, it depends on what you mean by opposite.
How Can A White Paper Become A More Effective Persuasion Tool?
The science of persuasion has moved to a new level of intrigue as researchers attempt to discover which kinds of arguments or information help buyers make purchasing decisions. This article focuses on recent findings in this area and suggests how the research could apply to the domain of white papers.
Does Society Win Or Lose From Persuasive Communication
The question before us: Is persuasion bad for society? It's an important question, because our world is witnessing an unprecedented onslaught of persuasive communication at every turn. Much of it is the creation of professional propagandists and marketing geniuses whose ethic is play for pay, and whose only boundary is 'whatever the market will bear.'
On The Morality Of Using Persuasion
To understand the moral basis of persuasive communication, I reference the writing of of David Weinberger, a Fellow at the prestigious Harvard Berkman Center for Internet & Society, when discussing the morality of the Internet and its myriad links, and then draw a link to the morality of persuasion.
How Persuasive Communication Can Be Fun(nier) Part Two
This article is the second part of a three part article series on the use of humor in positive persuasion
Be A Marketing Sales Ambassador
If marketing is all about fostering a relationship, then how does selling fit in? First learn to change the way you view selling, and then successfully market and sell your services and products by beginning to view yourself as sales ambassador for your company and for yourself.
Obstacles And Keys To Effective Team Coaching
Learn about the common obstacles to effective coaching, and essential skills necessary for managers to build their authority and successfully coach their teams to great results.
Peeve Number One: The Victim Mentality
"Thou shalt not be a victim. Thou shalt not be a perpetrator. Above all, thou shalt not be a bystander." --Holocaust Museum, Washington, DC
Cleaning Up Your Language: Persuasive Oration
Language, like persuasion, is an art. It's an art that can be mangled, yes. And as with any art, unless you're a prodigy, as Mozart was with music, as H.P. Lovecraft was with poetry, as Pablo Picasso was with painting, then most likely you will have to practice to be good at the art of language.
7 Secrets Of A Sales-boosting Guarantee
People are more likely to buy from you if they feel there is no risk involved. The main way of doing that is by offering some form of guarantee. However many businesses lose out because they don't offer one or offer the wrong type. Here are 7 ways to make guaranteees work for your business.
"You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you." --Arnold Bennett
Going The Extra Mile For Your Affluent Clientle
I recently read a story about the Ritz Carlton Hotel that got me to thinking about how to really cater to and take care of a wealthy client, thereby keeping them interested and connected to you and your product or service.
I'm curious. . .
If you're anything like me, you're a very busy person. Not only am I busy with regular things--teaching, family, health maintenance--I'm also in the midst of a moving, requiring an added list of what needs to be done. It's hard to believe how much has to be done in a day and because this is on my mind, I'm inspired to write more on the topic of organization as I believe it has helped keep me on even footing in a time of change.
In business, we have rules of decorum, obviously, but I am of the opinion that some rules were meant to be bent. Not broken entirely, but molded and bent to suit your persuasive needs.
I recently came across the following list written/compiled by David Heenan: Ten Keys to Life Fulfillment: 1. Listen to your heart 2. Take one step at a time 3. Deliver daily 4. Maintain a maverick mind-set 5. Focus, focus, focus 6. Never stop learning 7. Build a brain trust (network of knowledgeable people) 8. Reinvent Yourself 9. Sell Yourself 10. Start now!
"If the only tool you have is a hammer, you tend to see every problem as a nail." --Abraham H. Maslow
Linguistical Pitfalls Part Two
Well. . .it seems like some of my readers have been paying careful attention. I like that. A while back I wrote an article about the eight most common avoidable pitfalls in language--but, if, try and might. Hey, that's not eight! What are the other four? Several people commented on my blog that I was utilizing the open loop method of persuasion by saying there were eight, and only revealing four. Was this intentional? Maybe.
Backing The Ambulance Up To The Door: The 'away' Perspective
First, a distinction. When I teach about 'towards and away' personalities, I get asked, 'Kenrick, isn't an away from person just a negative person?' My answer is no. That's not the case at all. There are negative people in the world who will complain about anything, but someone who is moving away from a problem does not necessarily have a negative attitude in life.
Persuading Kinesthetically: Touchy Feely
In a previous article, I gave an overview of VAK (recap: these are the visual, auditory and kinesthetic representational systems) and it's use in persuasion and gaining rapport. I also went into more detail about the 'V' (visual) in VAK in another article and obviously, with a title like having to do with touchy feely, I've moved on to the 'K' part, kinesthetic.